GARDE JOURNAL
Fashion is easier to read when the evidence stays attached.
GARDE Editorial publishes quiet, evidence-led notes on market performance, inventory, returns, overproduction, circularity, regulation, traceability, and trust.
Fashion in 2026: the market has no single direction
Luxury groups are diverging, retailers are tightening inventory, resale platforms are adding buyers, and unsold stock has become a regulatory issue.
Read the current briefFashion system challenges
Where the record is missing, the work gets expensive.
Fashion returns are an operational drain
The cost of a fashion return starts before the parcel comes back. It starts with fit, sizing, and a purchase that could not be resolved on the screen.
Overproduction and the unsold closet
The fashion system is not only guessing what people will buy. It is guessing what can still be useful after the guess is wrong.
Circular fashion beyond recycling
Recycling belongs in the answer. It just cannot carry the whole answer by itself.
Traceability, counterfeits, and trust
A garment can carry a label and still leave the important questions unanswered. Trust starts when the record can travel with it.